FlashPoint’s Entrepreneurs
April 8th, 2011 by Joellyn Detjen in Talent ManagementA recent blog post associated with Indianapolis Business Journal caught my attention and inspired me to comment. The author poses some thought-provoking questions about women entrepreneurs. FlashPoint has at least two of them so I shared my thoughts on the blog and want to share here with you too.
Here is a link to the post on Small Biz Matters hosted by Focus Editor Norm Heikens:
Here is my response:

FlashPoint Principals Krista Skidmore and Andrea Cranfill at GROWCO 2011, Inc.'s "Grow Your Company" Conference
While I don’t have a ready answer to some of the questions posed, I do have an answer for this question: “Where are the wildly successful women entrepreneurs?” I know two of them. Krista Skidmore and Andrea Cranfill are cofounders and principals of FlashPoint, one of Indiana’s largest human resource consulting firms. (Disclosure: I am the marketing manager for the business and I wouldn’t be doing my job if I didn’t enter this conversation!) Where are they? They’re out growing our business.
Jennifer Holme’s point [Jennifer authored a comment on the post too] about women not promoting themselves or actively seeking recognition might be somewhat true for FlashPoint. Beyond project deliverables, we spend a lot of time creating extra value for our clients. Client relations have always been our top priority. For us, it’s less about differentiating ourselves from male entrepreneurs or focusing on the fact that our business was started by women. It’s more about being relevant to our clients and helping them achieve their business goals. Through that process, we’re achieving ours.
In the last four months, FlashPoint has added three full-time consultants to handle our growing workload and a business development associate to further grow our client base, bringing our staff total to 16. We are soft launching a new suite of services called Clearly HR. These are streamlined services with a lower, fixed cost for small businesses, nonprofits, and municipalities. Clearly HR complements our fully customized work and was developed to fill a need that we continuously found unmet in the market.
Not only are Skidmore and Cranfill business leaders but they are community leaders serving on boards such as the Indianapolis Symphony Orchestra, Arts Council of Indianapolis, Humane Society of Indianapolis, and Indiana Humanities.
Their talent is well-rounded, deep-seeded, and fully accessible. So, here’s FlashPoint! We’re crushing our sales goals, exceeding our client expectations, and having fun all the while. Now don’t get me wrong, we like awards and attention, and we’re working to earn some of that too.
Joellyn Detjen is marketing manager at FlashPoint and helps tell the company’s story.
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I can list several things that I love about my role at FlashPoint, but working in a culture that supports and encourages us to